Brand

The mark

A C drawn as a ring with a 84° aperture at three o’clock and round terminals. It is a letter and a nest, and the nest is deliberately not closed. Geometry is measured off the rendered icon: the stroke is 0.204 of the outer diameter, the centre-line radius 0.398 of it.

Wordmark and lockup

CORVALA, set light and widely tracked. Pronounced kor-VAH-la. Below roughly 100px of available width, drop the wordmark and let the mark stand alone — the tracking is the first thing to break.

Grounds and ink

The ramp

Teal through purple, ten steps. The page walks down it from top to bottom. Steps 1–3 are the lightest in the set and do not clear 4.5:1 with body text — they are for gradients, hairlines and small accents only. Grounds start at step 4.

Rules

• The iridescence is a shine on a found object, not a background. Use it on the mark, on one or two words, and nowhere else on a page.
• Never set the gradient behind body copy. It cannot hold contrast across its own run.
• Jade marks live state — a price that moved, a check that succeeded. Do not spend it on decoration.
• The register is calm custody. No urgency, no countdowns, no manufactured scarcity in any surface.
• Corvala is retailer-neutral. No retailer's brand colour ever appears in ours.